FanDuel inks NFL’s first-ever official sports betting partnership
New York-based operator seals Denver Broncos agreement following Colorado legalisation
FanDuel has secured a multi-year partnership with National Football League (NFL) franchise the Denver Broncos to become the official sports betting and daily fantasy partner of the Colorado outfit.
The deal marks the first-ever sports betting partnership for an NFL team and coincides with the legalisation of sports betting in Colorado on May 1 and the NFL’s relaxation on sponsorship categories last month.
Under the remit of the agreement, FanDuel will be afforded access to official Broncos branding to use across its online sports betting and fantasy offering in Colorado, as well as in-stadium advertising and via TV, radio, and online.
Additionally, FanDuel and the Broncos will also offer once-in-a-lifetime experiences and offers to FanDuel customers, details of which remain undisclosed.
While this new partnership represents the first official betting partnership in the NFL, it is not the first gambling-related sponsorship in the league.
888casino has held a casino sponsorship agreement with the New York Jets since the 2018-19 season.
FanDuel CMO Mike Raffensperger believes the partnership will take fan experience “to the next level” in the Centennial State.
Raffensperger said: “With the NFL season just around the corner, partnering with an innovative organisation like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”
Mac Freeman, Denver Broncos CCO, added: “FanDuel has built a strong reputation as a premier gaming destination for sports fans. The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans.”