FanDuel undergoes brand refresh ahead of NFL season
DFS operator unveils redesigned website and logo to complement new product features
FanDuel has completely redesigned its branding and website to complement the launch of new product features ahead of the new NFL season.
The daily fantasy sports (DFS) firm’s revamped logo features the âFanDuel Shield’, while its online and mobile platforms have been redesigned with a refreshed blue colour in a bid to improve the user experience.
A new Friends Mode has been added to its season-long fantasy product, giving users the ability to play against their friends every week of the NFL season and is expected to launch later this summer.
A âBill of Rights’ and âGovernance’ page also feature for the first time, educating users of their rights when playing FanDuel contests.
“The past year has been tumultuous for this industry but FanDuel has emerged stronger than ever and we are ready to lead the industry forward,” said Nigel Eccles, CEO of FanDuel.
“The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience. We are confident it will showcase what we have to offer to all sports fans,” he added.
The redesign will be backed by a new marketing campaign which will focus on “all the enriching emotional experiences associated with sports”, the company said.
And as revealed by eGaming Review in May, the company has confirmed it is launching a UK fantasy product, marking its first foray outside the North America market.