FDJ dedicates 10% of TV ad spend to responsible gambling
Operator unveils new ads detailing its responsible gambling tools
French national lottery operator Francais Des Jeux (FDJ) has pledged to dedicate 10% of its TV advertising spend to responsible gambling-led messaging.
As part of the pledge, the operator has unveiled three new TV spots depicting different cartoon animals representing different parts of its responsible gambling services, including self-assessment testing, time limits and player deposit limits.
The campaign was originally unveiled online in November.
The self-assessment is represented by a Chameleon which changes colours in a traffic light fashion to symbolise the different stages of problem gambling from moderate to severe risk.
https://www.youtube.com/watch?v=LK-g1SsAwXY&feature=youtu.be
The self-assessment test which encompasses a dozen questions is available on the FDJ website and in its 30,800 retail outlets. The test is based on the Canadian Index of Excessive Gambling (CPGI) created by Canadian problem gambling experts and assesses whether the player is problem gambling, at risk or without risk.
FDJ’s time limit functionality is represented by a dog playing with a green ball. After an extended period of playing with the ball, he confuses it with his paw biting it, representing the potential harm to which players can do to themselves by spending too much time on the site.
https://www.youtube.com/watch?v=9yHNPmbUsSc&feature=youtu.be
Lastly, deposit and spending limits are represented several lemurs doing the limbo under a giraffe. The giraffe symbolises the fixed deposit limit, indicating the importance of players managing their spending when they gamble.
https://www.youtube.com/watch?v=qxs9LmMaiYE&feature=youtu.be
FDJ allows players to set weekly deposit, spending and time limits, with players setting these limits receiving alerts prior to breaching them.