Flutter unveils “refreshed” UK & Ireland safer gambling strategy
FTSE-100 listed operator commits to “going further” with new five pillar RG programme
Flutter Entertainment has unveiled a new “refreshed and comprehensive” safer gambling strategy to be employed in its UK & Ireland operations.
Writing on the FTSE-100 listed firm’s LinkedIn page, UK & Ireland CEO Conor Grant cited the need to be “fit for the future” – a pointed reference to the forthcoming review of the UK Gambling Act 2005, which is expected to impose significant restrictions on the sector.
“The strategy is the culmination of many months of hard work, bringing together the best from across our existing businesses, gathering insights from industry experts, customers and colleagues to identify priority issues to focus on, and challenging areas where we need to go further,” Grant explained.
“Quite simply, our mission is to make every moment safe for our customers.
“Our strategy is based on shifting our approach to focus much more on the best methods of prevention and not to focus purely on intervention,” he added.
At a central level, the new safer gambling strategy comprises five pillars: discover, educate, empower, understand and support.
Each pillar is geared towards a different area and target group, with discover and educate targeting the promotion of an understanding of gambling-related harm among the industry, customers and Flutter’s employees.
The final three pillars, empower, understand and support, include things like providing RG-related tools to customers, understanding and identifying problem gamblers, while providing them with the “right level” of support.
The new strategy, which is designed to be complementary to the group’s triple-step affordability measures, launched in February 2021.
A monthly £500 net deposit cap for UK & Ireland customers under the age of 25 across the Paddy Power, Betfair and Sky Bet brands was unveiled in September, and is expected to be fully effective this month.