Fortuna completes sportsbook migration onto Playtech’s omni-channel platform

Czech gambling giant Fortuna Entertainment Group has completed the migration of its sportsbook onto Playtech’s omni-channel platform in Slovakia, EGR has learned.

Fortuna customers can now access sportsbook funds across both retail and online, with similar migrations to be completed in the Czech Republic, Poland and Croatia.

The CEE-focused operator will also be able to access Playtech’s engagement centre and responsible gambling tools through the IMS platform migration.

The deal marks the latest development of the partnership between Fortuna and Playtech which was extended by seven years in November 2018.

Fortuna CEO Per Widerstrom

Fortuna CEO Per Widerstrom said: “Our strategic partnership with Playtech is central to growth plans and success so far.

“This migration is the next stage in Fortuna’s omni-channel leadership in Central and Eastern Europe, and Fortuna customers can now enjoy a sophisticated and seamless user experience.

“Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level,” he added.

Fortuna will also launch Playtech’s suite of in-house and third-party casino games once it gains an online casino licence in Slovakia.

Playtech COO Shimon Akad said: “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe.”