
Foxwoods and GameAccount end B2B partnership
GameAccount Network to go it alone with its plans to expand US-facing simulated gaming business
Foxwoods Interactive is on the hunt for another B2B online gaming partner after GameAccount Network (GAN) opted to go it alone with its plans to expand its US-facing simulated platform business, eGaming Review North America has learnt.
The partnership was formed in April 2013 to launch B2B and B2C online gaming services in the US market, with Foxwoods launching a free-to-play casino on its website and the pair working together to promote the product to other land-based casinos across the US.
However eGR’s sister publication understands that while GAN’s B2C online casino will remain live on Foxwoods’ site for the time being, the pair’s B2B relationship has been ended with immediate effect.
Sources said Foxwoods has already begun looking for a new partner to forge a B2B relationship with, and it is unclear whether GAN’s online casino will remain part of its plans once it has done so.
Meanwhile GAN’s US-based team will focus on signing up further land-based casinos to its simulated gaming product, which includes backend marketing and reporting capabilities, and today announced it had signed a deal with Parx Casino in Pennsylvania. Other deals announced in recent months include Osage Casinos in Oklahoma and the Empire Casino in New York.
GameAccount Network and Foxwoods both declined to comment on this story.
Foxwood’s online casino officially launched in January this year including a range of poker, slots, and table games such as blackjack and roulette, and is monetised through virtual currency.
The deal with GameAccount was the second signed by Foxwoods to launch an online offering. The casino had previously agreed a provisional partnership with Sportingbet to integrate Sportingbet’s open B2B gaming platform enabling it to source third party content from the likes of IGT, Bally and WMS.
However this deal fell through in early 2013 when Sportingbet was acquired by William Hill and GVC, neither of which had plans to enter the US online gaming market.