Foxy Bingo appoints new media agency
Foxy Bingo and Cheeky Bingo owner Cashcade awards creative agency UM London its £8m media planning and buying contract
Foxy Bingo and Cheeky Bingo owner Cashcade has awarded its £8m media planning and buying contract to creative agency UM London.
UM London has already started working for the brands by negotiating the renewal of Foxy Bingo’s sponsorship of the Jeremy Kyle Show, which it has done since 2008.
The Jeremy Kyle Show sponsorship will include more than 1,000 episodes across 12 months, including all new shows, repeats, and the US version of the show.
“These are great brands to work with and we’re looking forward to seeing the impact that our insight, planning expertise and buying strength will have on the business,” UM London account director Ben Reilly told advertising news website Campaign.
Last year eGaming Review reported that bingo had driven growth in UK gambling advertising, with Cashcade spending £2.3m on its Foxy Bingo brand between January and April 2013.