Foxy Bingo rebrands ahead of new TV campaign
Redesign of bwin.party bingo brand logo and website comes prior to a multi-million pound TV advertising campaign
Foxy Bingo has launched a major rebrand that includes a new-look logo and website ahead of a multi-million pound TV marketing campaign in the UK.
According to the bwin.party-owned skin, the updated design brings a “cleaner feel to the brand” with the Foxy character sporting a new “slicker, hipper” look.
The redesign will be featured in a series of TV adverts produced by advertising agency Tricycle London, which premiered on ITV after last tonight’s episode of Coronation Street.
The adverts will also be supported by an additional campaign that will see reality TV star Joey Essex trade style tips with Foxy.
The rebrand comes after bwin.party recently upgraded the 888-powered Dragonfish platform with a number of new games and an improved user interface.
“Foxy’s makeover represents the recent upgrade to our overall product proposition,” bwin.party’s director of games, Golan Shaked, said.
“We have made Foxy Bingo more contemporary with over 60 new best in class games, an upgraded user interface and great emphasis on developing the mobile and touch device experience,” he added.
Bwin.party recently gave a full-year revenue warning while confirming it was in talks to dispose of its social gaming arm Win.