France Pari B2B division signs Genybet deal
Sportnco to provide French PMU subsidiary Genybet with range of fixed-odds and mobile solutions
B2B supplier Sportnco has sealed a three-year deal to provide its fixed-odds betting platform to French horse racing bookmaker Genybet.
Sportnco, a division of French operator France Pari, will supply Genybet with its odds and risk-management tools and mobile offer.
The deal will allow Genybet, the online subsidiary of French horse racing giant PMU, to widen its range of sports betting to include products such as football pools.
Hervé Schlosser, president and founder of France Pari, said the deal was a sign that the French sports betting market was on “sound footing” and justified the operators decision to focus on a B2B strategy.
“This launch strengthens Sportnco’s leadership position in the French market; after a difficult start we have managed to keep all our clients by implementing fast and profitable partnerships,” he said.
In July, France Pari posted a 20% H1 year-on-year revenue increase with online gross gaming revenue of more than 1m, up 40%. The company attributed the increase to a combination of higher stakes and improved margins.
France Pari was granted a licence for fixed-odds sports betting in the dot.fr market last year, alongside its horse betting offering.
Last year the operator signed a B2B partnership with Groupe Partouche to re-launch the livebetting.com domain, targeting the UK market.