France's Betclic inks Juventus shirt sponsorship deal
Mangas Gaming-owned Betclic has signed a new, two-season shirt sponsorship deal with Italian Serie A football giants Juventus, allowing the French operator further football sponsorship outside France, where gambling football sponsorship is prohibited.
BETCLIC has signed a new, two-season shirt sponsorship deal with Italian Serie A football giants Juventus, allowing the French operator further football sponsorship outside France, where gambling football sponsorship is prohibited.
Mangas Gaming-owned Betclic will appear on Juventus’ home shirts, with a second unnamed sponsor for the team’s away kits.
Juventus president Jean-Claude Blanc said: “In a very difficult economic context we have identified an international partner of primary standing with which to put into practice an innovative commercial strategy which shares the rights of the first and the second jersey.”
Betclic is understood to have paid Juventus 16m for the two-season deal, with further payments to be made depending on the club’s results and progress in cup competitions.
Betclic was last month prevented from displaying its logo on French team Olympique Lyonnais (Lyon)’s shirts by UEFA in a match against Real Madrid, a decision that Betclic chief executive and new Mangas-Gaming CEO Nicolas Béraud said had “no legal basis” as the match occurred in Spain.
The current ban on online gaming in France will remain in place until the country’s egaming law comes into effect. This is expected to be in time for this summer’s football World Cup, after France’s National Assembly passed France’s online gambling bill yesterday.
As well as Juventus and Olympique Lyonnais, BetClic also sponsors Marseille in France, Lech Poznan in Poland and 13 Portuguese teams, helping it win Offline Marketing Campaign of the Year at the 2009 EGR Awards.