Fresh 8 seals multi-year deal with Sky Bet
Leeds-based operator to integrate the firm's personalised ad serving platform
UK-based operator Sky Betting and Gaming has signed a multi-year deal with Fresh 8 Gaming for its personalised ad serving platform.
As part of the agreement, Fresh 8’s contextual and personalised ad-tech will be rolled out across Sky Bet’s content estate.
The deal also covers web and app content channels and will include rolling out Fresh 8’s software development kit (SDK) to deliver personalised ads in-app.
“Sky Bet have evaluated many advertising technologies but the fact Fresh 8 specifically targets the gambling industry means their performance is a magnitude higher than any of their competitors,” Sarah Orrill, head of acquisition & media at Sky Bet, said
“This is a key deal for Sky Bet ensuring that we achieve maximum conversion from our high profile content deals.”
Andrew Sharland, managing director at Fresh 8 Gaming, added: “Sky Bet are at the forefront of betting innovation, with a firm focus on customer personalisation across their extensive content estate.
“We are delighted that they have yet again chosen Fresh 8 to realise their goal of tying in smart, user personalisation with an on-site transactional opportunity across key acquisition and retention channels,” Sharland continued.