Fulham signs Asiabet33 as Asian betting partner
Malaysian casino provider strikes deal with Championship club for the remainder of the 2021-22 campaign
Asiabet33 has secured an agreement with Fulham to become the Championship club’s Asian betting partner for the remainder of the 2021-22 season.
Asiabet33’s technological framework has been adopted by various operators in Asia, which launched in the market as an online casino operator and provider in 2017.
The company and its subsidiaries currently operate across Malaysia, Singapore, Thailand, Indonesia and Japan, with expansion plans in place for the rest of Asia.
“Asiabet33 is thrilled to be partnered with Fulham to service the Asian market and this partnership is a monumental opportunity for us to grow from strength to strength as a prominent player in the Asian gaming technology industry,” said Leo Li, MD and co-founder at Asiabet33.
“Working with Fulham provides us with the necessary resources to hone the skill sets of our team members and deliver the best possible experience for our clients,” Li added.
Fulham FC sales director Jon Don-Carolis commented: “We are delighted to have Asiabet33 on board as our betting partner in the Asian region and look forward to working with them further to develop our global fan base.”
Betting sponsorships in football are currently under the regulatory microscope as part of the UK government’s review into the Gambling Act 2005.
Asiabet33 does not have a UK licence.