FunFair launches first white label site

Blockchain casino platform FunFair has launched its first white label site at CryptoCasino.com in partnership with affiliate RakeTheRake.

The launch is RakeTheRake’s first foray into both online casino and blockchain, with the affiliate previously focused on online poker.

The Crypto Casino brand will have an immediate userbase to tap into according to the two partners, via RakeTheRake’s existing audience and FunFair’s 65,000 FUN token holders from its initial coin offering (ICO).

Jez San, co-founder at FunFair, said: “Crypto Casino’s launch is a major landmark on the FunFair roadmap and we’re excited to partner with expert marketeers in RakeTheRake who will drive further adoption to our gaming ecosystem.

“We continue to update our platform to ensure it’s as user-friendly for those with and without crypto knowledge and working on the next steps with RakeTheRake and its Crypto Casino players will confirm our position as the leading blockchain gaming provider.”

FunFair also runs its own B2C site on the platform, called CasinoFair.

Karim Wilkins, founder and CEO at RakeTheRake, said: “Becoming FunFair’s first white label with Crypto Casino gives us great satisfaction. We’re extremely confident in our brand, the platform and the innovative affiliate technology, and we can’t wait to take CryptoCasino and its players to the moon.”

FunFair has filled out its management team with staffers from the likes of Scientific Games and Gamesys.