Future Anthem launches new AI product
Anthem Amplifier will be utilised by operators and studios to further understand player behaviour and actions
Future Anthem has launched a new product that will provide in-depth analysis of customer behaviours across online gaming.
The Anthem Amplifier will allow operators and studios to study player behaviours using advanced data science and machine learning models.
The product interprets player behaviour to produce intelligence and predictions that can then be used to influence product design, player safety and future strategies.
Future Anthem noted that operators and studios could use the tool to inform strategy across a wide range of topics, including studying the success of new game launches and understanding player retention.
Leigh Nissim, Future Anthem CEO, said: “Our vision is to connect human behaviour with data science to build a player-centric universe that is enjoyable and sustainable.
“Anthem Amplifier does this with tools that allow studios and operators to optimise their game portfolios by processing and intelligently understanding an incredibly large volume of data,” he added.