Gala Bingo unveils new cross-channel ad campaign
Bingo operator gives customers the chance to “Fly Away for 50k” in new marketing series
Gala Bingo has launched a new multi-channel ad campaign called “Are YOU playing Gala Bingo?”
The new campaign was developed by Newcastle-based creative agency, Cravens, as a follow-up to the operator’s “When Happy Happens” series.
The campaign’s debut advert, “Fly Away for £50k”, is being broadcast across UK TV, radio and social platforms, as well as on the GalaBingo.com site.
The new ad creative heads into the homes of Gala Bingo customers and will give 50 individuals the chance to win an all-inclusive holiday to Spain and entry to Gala’s big bingo game in Gibraltar.
Sarah McGibney, Gala brand director, said: “The creative launched across TV, radio, billboards, CRM, VIP, social channels and on our website, so it should be impossible to avoid our new campaign.
“The campaign has been created to make us standout from the competition and act as a vehicle to demonstrate the amazing partnerships and products we have while making our audience laugh.”
Gala Bingo signed a broadcasting deal with Channel 4 in January 2018.