
Gambling Integrity adds former Ladbrokes Coral COO as executive adviser
Ian Chuter joins consultancy firm with extensive experience from roles at Betfair, Playtech and William Hill


Gambling Integrity has announced that Ian Chuter has joined the company as an executive advisor.
In this new role, Chuter will help mentor the igaming consultancy’s C-suite and senior management teams.
Chuter, an investor in startup slot developer 4ThePlayer.com, joins the firm following a seven-year stint at Reflex Gaming as a non-executive director.
He has been in the igaming industry for over 30 years, starting as sales and marketing director at The Rank Group in 1990.
Chuter went on to hold several roles at William Hill, culminating in his final position as group director of operations for the UK and internationally.
In June 2011, Chuter linked up with Betfair as group operations director and was responsible for all sports and gaming product strategy as well as risk, fraud, payment, customer service and sports operations.
Chuter then became a non-executive strategy adviser to the Playtech board, advising on sports and retail product strategy.
He was then made COO at Ladbrokes Coral in September 2016 and held the role until January 2018.
In a statement on LinkedIn, Gambling Integrity wrote: “Ian brings a unique and powerful combination of vision, leadership skills and pragmatic organisational knowledge to our group.”