Gamesys to launch re-branded affiliate programme
London-based operatorâs Market Ace programme to relaunch under the Gamesys brand on 1 October
Gamesys will launch a rebranded affiliate programme next month as the operator looks to capitalise on new technological advancements within the performance marketing space, eGaming Review has learned.
The London-based operator will rebrand its Market Ace programme to Gamesys Affiliates on 1 October with the launch set to feature a range of new tech capabilities.
Speaking with eGR, Gamesysâ head of affiliates Aliz Radek said the strength of the Gamesys brand internationally played a key role in the decision.
âGamesys is an established name internationally through our businesses in New Jersey, Spain and Sweden and it makes sense that our affiliate programme carries that name across all territories,â Radek said.
âWith international growth, technical enhancements and continued investment in both gaming technology and marketing campaigns internationally, 2016 will be a big year for Gamesys and our valued affiliates will have every opportunity to share in this success,â she added.
Gamesys will also be adding technological enhancements to its affiliate programme by utilising Income Accessâ ad-serving tools to integrate geo-location targeting, more detailed delivery and conversion data, as well as specific native app tracking.
âThis will help our affiliates to target their players to a very granular level and increase revenue,â Radek said.
The operator recently sent out an email â seen by eGR – announcing the launch of the rebranded programme which also said it intended to close down any inactive accounts by 31 December 2015.