Gamesys seals NetEnt content deal
Partnership will see Gamesys roll out NetEnt slots games across brands it operates for the Intertain Group
Gamesys has signed a licensing agreement with Net Entertainment which will see the UK firm launch a number of the supplier’s slots games across its Virgin Games site and its managed brands including JackpotJoy.
NetEnt Malta MD Enrico Bradamante said Gamesys was “aligned” with his firm’s growth strategy in regulated markets, with the Stockholm and Malta-based company closing in on its US debut.
“Gamesys and NetEnt share a commitment to delivering the ultimate player experience and I’m confident that NetEnt’s world-class slots and casino games will contribute to their continued success,” Bradamante added.
The games will be rolled out across the sites Gamesys manages for the Intertain Group following the £425m acquisition of its leading B2C brands by the Canadian operator earlier this year.
Under the terms of the £425m acquisition announced earlier this year, Gamesys will provide Intertain with the platform and game content for its JackpotJoy, Botemania and Starspins brands for 10 and 20 years respectively.
The NetEnt games will also be rolled out across Gamesys’ B2C subsidiary Virgin Games, which it acquired for around £9m back in 2013.