Gaming Realms expands ITV licensing deal
AIM-listed firm signs new agreement with the British broadcaster to launch a range of new games based on popular TV shows
Gaming Realms has announced a new multi-show game licensing deal with ITV as the AIM-listed firm continues to ramp up its portfolio of branded games content.
The new deal with the British broadcaster will see Gaming Realms launch new games based around a number of popular TV shows including Dancing on Ice, The Only Way is Essex and Hell’s Kitchen.
The new games will be hosted on Gaming Realms’ proprietary platform under the umbrella brand tellygames.com, as well as licensed to third-party operators as part of Gaming Realms’ ‘Slingo Originals’ licensed content model.
Patrick Southon – Gaming Realms CEO
Patrick Southon, CEO, said: “These are great commercial developments for Gaming Realms and we are delighted to be extending our partnership with ITV on the creation of entertaining gaming content based on these popular television shows.”
The new agreement with ITV comes after Gaming Realms launched its loveislandgames.com site last summer, which followed the success of previous Britain’s Got Talent and The X Factor licensing deals.
In the last few months Gaming Realms has also been busy licensing its Slingo content to a number of operators, most recently with 888 which will host new Slingo games on its Dragonfish B2B platform.
In December, Gaming Realms entered into a 10-year service agreement with Jackpotjoy, to provide the online bingo operator with a range of real-money content and service.
Read EGR’s recent interview with Gaming Realms CEO Patrick Southon here.