Gaming Society announces FanDuel as first official sportsbook partner

Gaming Society has announced its first official sportsbooks partnership after teaming up with US market leader FanDuel.

As part of the deal, FanDuel will sponsor Gaming Society’s NFL newsletter, which is released every Thursday.

The newsletter will focus on bringing new fans to the sports betting scene, with an emphasis on betting education, in an attempt to make betting more accessible and easy to understand for all fans.

The newsletter will include regular betting tips and explanations in the segment titled “The Betting Academy.”

The weekly newsletter also highlights Bet Club, Gaming Society’s free-to-play NFL game where players put their knowledge from newsletter stories to the test while competing for prizes.

For both companies, onboarding more women to the betting category in a responsible way is a priority, and their new partnership will help both companies achieve this. The Gaming Society newsletter is currently women-led.

Jaymee Messler, co-founder of Gaming Society, said: “At Gaming Society, we are continuing to expand content and engagement features for sports fans, and we are thrilled to partner with FanDuel with a shared goal of making sports betting more inclusive and welcoming to all sports fans, and women fans in particular.

“Through our partnership, we will be able to reach and responsibly onboard new waves of fans to the betting industry.”

Amy Howe, CEO of FanDuel, said: “We are excited to be the first sports betting operator to partner with Gaming Society. FanDuel knows that women are sports fans, and we want to tap into already established communities that are seeking out sports betting content in environments that speak directly to them.”