Gaming Edge and H2 join forces
Leading consultants and data and intelligence providers sign strategic partnership to offer industry combined services.
Gaming Edge Associates (GEA) and data specialists H2 Gambling Capital have joined forces to offer their combined consulting services, market and competitor intelligence products to the gambling industry, both companies have announced today.
Founded in January 2009 by two former Betfair executives, Anton Bell and Ben Fried, Gaming Edge provides a wide range of consultancy services, while H2GC, exclusive data partners of this publication, has established itself as the industry standard supplier of data and intelligence. Since 2000, the H2 team and its founder Simon Holliday has supplied industry data to more than 500 clients, the majority of which are either publicly listed companies or leading financial institutions.
Anton Bell, partner at Gaming Edge Associates said: “Our strategic and operational expertise working inside leading global operators is truly complemented by H2’s macro level understanding of international markets.”
“We share values and ambitions with GEA,” Holliday said. “Our partnership seeks to fulfil the industry’s need for impartial, informed expertise supporting the data-driven decisions expected of today’s senior management teams,” he added.
Former Betfair head of poker and now partner at Gaming Edge Ben Fried, added: “As our businesses continue to grow, we are keen to develop deeper relationships with our clients and partnering with H2 strengthens our expertise, cements our upstream capability and opens doors to new international market segments.”
eGaming Review’s data partner H2 Gambling Capital is the leading source of gambling data for the online industry. For further details and H2’s market-leading projections, please visit H2GC.com
Gaming Edge Associates is a leading firm of independent consultants providing online expertise to the gambling and gaming industry.