Gaming Realms goes live with Britain's Got Talent casino
BGTGames.com will be backed by an extensive marketing campaign across both TV and online platforms
Gaming Realms has unveiled a Britain’s Got Talent-branded online casino as part of a three-year partnership with TV and digital content firm FremantleMedia.
BGTGames.com is now live on the operator’s proprietary ‘Grizzly’ platform, featuring a number of casino and slots games including a Britain’s Got Talent themed Slingo game.
The launch of the new site, in time for the start of the 10th series of the popular TV show, will be backed by a “significant” marketing campaign across both TV and digital platforms.
In addition to BGTGames.com, Gaming Realms’ deal with FremantleMedia also includes plans to launch a similar online casino under The X Factor brand later this year.
“In a short space of time Gaming Realms has managed to sign agreements with two of the most popular entertainment shows on British television,” Gaming Realms CEO, Patrick Southon, said.
“This latest agreement will open us up to a sizable new audience with whom we expect our bespoke Slingo format to be very popular,” he added.
Earlier this year the AIM-listed operator signed deals with Zynga, Endemol and Fremantle Media to license the Slingo brand, with all three companies expected to launch variants of the product this year.
“Gaming Realms is the perfect partner for these major brands,” Simon Murphy, head of gaming at FremantleMedia, said.
“We expect this partnership to create both a new experience and a significant number of new players,” Murphy added.
Last month Gaming Realms announced it had entered the regulated US online gambling market via a partnership with New Jersey operator Pala Interactive, launching real-money bingo site PalaBingoUSA.com.