Gaming Realms partners E! for Slingo's debut TV campaign
Operator also signs three-year deal to promote Spin Genie across a number of Bauer Media brands including Heat and Closer magazines
Gaming Realms has partnered with American TV channel E! Entertainment to launch the first ever TV sponsorship deal for the operator’s Slingo brand.
The new year-long campaign kicks off this month, with the brand sponsoring TV shows aired after 9pm including Keeping Up With The Kardashians and Total Divas.
The deal was brokered on behalf of Gaming Realms by Concord London and will also see an expanded marketing presence for Slingo across digital channels.
Patrick Southon, CEO of Gaming Realms, said: “We are delighted to be working with E! Entertainment Television. Slingo is a fast fun game which can be played on the go providing a burst of entertainment into people’s lives, just like E!’s reality shows.
“We hope people will enjoy following the storylines we have created and are delighted to offer our players a chance to win some amazing prizes.”
Gaming Realms acquired the Slingo brand last year after entering into a conditional agreement with RealNetworks to buy the brand and a number of other assets for US$18m.
In other Gaming Realms news, the operator announced three-year partnership and revenue share agreement with Bauer Media relates to promote Spin Genie across its radio, digital and magazine titles, including Heat and Closer.
English dancer and TV personality Louie Spence has also become the new face of the company’s flagship SpinGenie.com product, replacing âSpin the dog’ as the new Spin Genie of the online casino website.
Southon added: “We are delighted to have Louie Spence on board. Spin Genie hosts games that are fast and fun, and Louie exudes these qualities perfectly.”
“We are confident that Louie will add lots of entertainment and pizazz to the brand, and we hope that our players will enjoy the transformation.”