Gaming Realms to power Express Newspapers' gaming sites
Operator to launch Star Wins and Express Wins as part of a three-year deal with the UK media giant
AIM-listed Gaming Realms has struck a three-year deal with Daily Star and Daily Express owner Express Newspapers to power new online gaming websites for the media giant.
The agreement will see the operator launch two new gaming sites â Star Wins and Express Wins â with Express Newspapers set to market the two brands across its media platform.
“It’s fantastic for the Group to sign a partnership deal with one of the UK’s major newspaper businesses,” Gaming Realms CEO, Patrick Southon, said.
“If successful the partnership is expected to unlock a valuable source of revenue as well as potential further opportunities for collaboration,” he added.
Express Newspapers is a subsidiary of Northern & Shell which currently owns the Daily Express, Daily Star, OK! magazine, the Health Lottery and Channel 5.
Today’s announcement comes after Gaming Realms recently reported a triple-digit rise in H1 revenues, driven by the success of the operator’s proprietary real-money platform and a significant investment in marketing.
The operator has previously signed a number of B2B deals to power online gaming sites for popular TV shows including ITV’s The X Factor and Britain’s Got Talent.
“This is the latest in a series of B2B partnerships [for Gaming Realms],” Jane Anscombe, analyst at Edison Investment Research, said.
“It demonstrate Gaming Realms’ credibility as it moves towards break even, and has material medium term upside potential,” she added.