Gaming VC, new London casino giant Hippodrome sign with InTouch
Gaming Media Group's new business-to-business arm, InTouch Gaming, has signed deals with Gaming VC and the Hippodrome Casino set to launch in London's Leicester Square next year.
GAMING Media Group’s new business-to-business arm, InTouch Gaming, has signed deals with Gaming VC and the Hippodrome Casino, which is set to launch in London’s Leicester Square next year.
InTouch Gaming, launched in August 2009, is a customer retention and management (CRM) agency for online poker sites.
InTouch will provide a fully managed online casino and poker room, customer service, CRM systems and licensing for The Hippodrome Casino, cleared for launch in October 2008 after a successful appeal by the Hippodrome theatre and nightclub. The casino is owned by Simon Thomas of the Thomas family that in 2006 sold Beacon Bingo, which was re-sold to Praesepe this month.
Although the physical venue, set to be London’s largest casino with several gaming floors and balconies as well as restaurants and a theatre, will not launch until 2011, the Hippodrome Casino website is expected to launch by the end of this year.
Gaming VC, the European casino and poker operator that bought Latin America-facing Betboo in July 2009, owns brands including Casino Club Poker and the Italy-facing Betaland site. It is a member of the International Poker Network (IPN) which Gaming Media Group’s Poker Heaven site is also on.
InTouch will supply Gaming VC with a set of player marketing and CRM tools to improve the company’s poker player values.
The supplier has 11 clients, and aims to have 20 by the end of this year, InTouch Gaming head Alistair Craxton said.
Craxton added that the company “is not going for the massive deals that the likes of Dragonfish are but medium-sized clients and we can boast a very quick turnaround in terms of getting people live. We have developed a couple of processes that make casino in particular very quick.”
Craxton continued: “We have shown how flexible we are by providing services that are designed to meet the specific needs of the customer. With 11 different partners on our books at the moment, all of whom we supply with differentiated services, we are proving to be a popular choice with operators.”
In other company news this month, Gaming Media Group appointed advisers from Cavendish Corporate Finance to explore options for a sale of the business, UK newspaper The Daily Telegraph reported.