Genius Sports expands Argentine FA partnership
Data giant adds streaming capabilities to existing data and integrity agreement with governing body
Genius Sports has expanded its relationship with the Argentine Football Association (AFA) to become the organisation’s official data and streaming partner.
Genius Sports is the current exclusive data and integrity partner of the AFA across 13 domestic competitions in the South American country.
The new agreement will see Genius Sports afforded access to live video broadcast distribution rights for the regulated betting industry across global sportsbooks.
To power the live video streaming capabilities, Genius Sports will install its GeniusLive+ cameras at more than 100 venues throughout Argentina while partnering with Argentinian company La Corte for the production of the events.
With the new video infrastructure in place, the AFA will be able to stream more than 2,000 games from the season.
Genius Sports has also been granted official data distribution rights for media, allowing brands and advertisers to exploit its suite of personalised content and fan-messaging solutions.
Mark Locke, Genius Sports CEO, said: “The AFA is one of the most respected and prestigious organisations in world soccer. Being selected by them for such a vital partnership that combines our expertise across live data, streaming, production and media.”