GGPoker to promote women’s poker in new partnership deal
Poker operator joins forces with FLIP and well-known player Daiva Byrne as it strives for inclusivity
GGPoker has inked a partnership with Fantastic Ladies in Poker (FLIP) to support initiatives to help grow the women’s poker community.
FLIP is one the poker industry’s most prominent female-focused player pools, boasting more than 3,500 members in its Facebook group.
GGPoker is planning to launch bespoke promotions and initiatives to help develop and grow the FLIP community, while FLIP members will gain access to exclusive tournaments and other benefits under the remit of the new partnership.
Additionally, GGPoker confirmed FLIP founder Daiva Byrne has been appointed as the group’s outreach and community advocate.
The Lithuanian, who goes by the nickname ‘Baltic Blonde’ and has won more than $200,000 in live tournament cashes according to tracking site The Hendon Mob, will provide advice and guidance on GGPoker’s strategies to engage with various communities across the poker world.
Paul Burke, GGPoker head of PR, said: “I’m excited to welcome FLIP to the GGPoker community and am confident FLIP players will enjoy the GGPoker experience both on and off the tables.
“It’s also great to have Daiva as part of our team and I know she’ll turbo-charge our efforts to be genuinely inclusive and make absolutely every kind of player welcome at GGPoker,” he added.
Byrne said: “I’m delighted FLIP is partnering with GGPoker, who shares our vision for a more inclusive future in poker. I’m also thrilled to work with a brand dedicated to developing innovations that resonate with the poker community.”