GiG expands US presence with Colorado affiliate licence
Flagship affiliate site WSN.com secures its seventh state licence since January 2019
Gaming Innovation Group (GiG) has expanded its presence into the US after being awarded a sports betting licence for its flagship WSN.com affiliate site in the nascent Colorado market.
Colorado launched legal online sports betting in May this year and has seen a swathe of companies enact expansion drives into the Centennial State.
By securing this latest licence from the Colorado Limited Gaming Control Commission, GiG is now active in seven US states via its affiliate site WSN.com, after initially breaking the US market in January 2019 with New Jersey.
Jonas Warrer, GiG Media MD, said WSN.com would continue to educate and encourage potential bettors to take their first steps into legal sportsbooks.
Warrer added: “We are delighted to further strengthen our position in the US with this latest licence approval. WSN.com continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”
Elsewhere, Swedish operator Betsson will launch its debut US sportsbook in Colorado in H1 2021 while UK-based firm Betfred is opening a Colorado-based sportsbook with Saratoga Casino