GiG obtains UK sports betting B2B licence
Casino brand Rizk.com will the first GiG operator to integrate the Malta-based firm’s new sportsbook
Gaming Innovation Group (GiG) has been granted permission to offer its sports betting services after receiving a B2B licence from the UK Gambling Commission (UKGC).
The licence complements GiG’s existing software and B2C licence in the UK and will enable the Malta-based firm to offer its new sportsbook platform to external brands and operators.
GiG’s sports betting portfolio consists of three modules which can be integrated as standalone products or bundled together through the GiG Core solution.
These include GiG Sports Connect (proprietary odds, aggregated odds and data service), GiG Trader (trading tools and risk management) and GiG Goal (mobile-first frontend and middleware solution).
Casino brand Rizk.com will be the first of GiG’s internal operators to use the company’s sportsbook products in the UK.
GiG CEO Robin Reed told EGR Intel this month that the current strategy of UK sportsbooks banning winning customers was unsustainable in the current regulatory environment.