GiG reduces KYC review time “from hours to minutes” with new HooYu partnership
Malta-based operator will integrate new UX tools for ID validation, facial biometrics and address proofing
Gaming Innovation Group (GiG) has partnered with identity verification firm HooYu in a bid to slash KYC review times “from hours to minutes”.
The integration of the HooYu Identify tool will boost the KYC protocol at the Malta-based operator by using customisable UX tools to facilitate ID validation, facial biometrics and address proofing.
The software can also help customers provide source of funds information.
Mark Weston, head of payments, risk and fraud at GiG, said: “We listen to what our customers want and they tell us a fast and easy process is key.
“HooYu brings us a huge saving of manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers,” he added.
UK bookmaker Betfred signed a similar partnership with HooYu in September.
HooYu marketing director David Pope said: “The HooYu customer journey tools are relevant not just to customer sign-up but to all parts of the customer lifecycle.
“It will help to strike the right balance between a great customer experience and compliance with regulatory requirements.”