GiG relaunches Thrills as Pay N Play brand
Operator joins Ninja Casino, MRG, LeoVegas and ComeOn in offering a fast registration and withdrawal function
Gaming Innovation Group (GiG) has relaunched its Nordics-facing site, Thrills, as a fast registration and withdrawal brand powered by Trustly’s Pay N Play solution.
Thrills joins the likes of Ninja Casino, Mr Green, LeoVegas and ComeOn in offering an fast registration and withdrawal function.
With Pay N Play, Swedish players are able to withdraw funds instantly via their BankID authentication system. The product is also available in Finland and Germany.
GiG said the system would drive new customer acquisitions, reduce churn and enable the firm to stay compliant with stringent regulations.
In September, the operator also launched the Pay N Play system as a B2B offering on its GiG Core technology platform, with Omnia Casino the first external operator to offer it.
GiG CEO Robin Reed said: “Trustly’s Pay N Play will ease the registration experience for Thrills’ players and can enable higher conversion and retention while reducing churn.”
Following the operator’s Q2 results in August, Reed told EGR Intel: “We believe with such a customer-centric feature that rather than losing customers we will gain a lot more, and we’ve seen other Pay N Play products out there and the growth they have had.
“The standard UI and UX that you find in these modern casinos hasn’t been achieved across these websites yet, and so we’ll come out with the best Pay N Play product with Thrills,” Reed added.