GiG secures Rizk esports sponsorship
Operator partners with Finnish esports team ENCE to push newly-launched sportsbook
Gaming Innovation Group’s (GiG) B2C casino operator Rizk.com has signed a new sponsorship deal with Finnish esports team ENCE.
Rizk sealed the partnership to provide exposure for its forthcoming sportsbook, powered by GIG’s new betting platform, which the firm recently described as “the most disruptive sportsbook platform of the last decade”.
As part of the agreement, the Rizk logo will appear on ENCE’s website and merchandise but the firm has pledged not to use its branding on any clothing worn by under-18 player Jere “Sergej” Salo.
GiG CEO Robin Reed said: “The partnership with ENCE is a natural fit for our operator Rizk. As an entertainment provider ourselves, we share a very similar ethos and understanding.
“With the rise in popularity of esports in general and the launch of Rizk sportsbook, the timing for this branding opportunity couldn’t have been better.
“ENCE has a globally renowned team and we are proud to be supporting them through all the tournaments and events they will be attending this year across the world,” he added.