GiG Sports to supply sportsbook technology to MRG’s Baltics brand

MRG has chosen Gaming Innovation Group (GIG) to provide the sportsbook for its recently acquired 11.lv Baltic facing brand.

The deal will see 11.lv become the first operator to adopt GiG’s entire sports betting platform including its Goal, Trader and Sports Connect services.

Director of Sports at GiG, Endre Nesset has previously said the platform includes a proprietary pricing system which offers unique odds and markets to users, as well as “never suspend markets”.

Janis Tregers, CEO of 11.lv, said: “Adding GiG Sports products to our offering is an exciting moment for 11.lv on several fronts.

“First of all, we have always believed differentiation is the key to success in our industry,” Tregers said.

“The flexibility of trading and odds-making tools built into this platform will allow our experienced bookmaker team to create an odds-offering which is truly unique and tailored to what customers in our market demand.”

Robin Reed, CEO of Gaming Innovation Group said: “We are delighted to have signed with MRG to provide its brand 11.lv with our new cutting-edge and flexible sports betting services and to support 11.lv´s expansion.

“It is also a milestone for us having signed our first external contract for the new sportsbook.”