Global Gaming adopts “sometimes life is wonderful” tag for SpelLandet push
Operator appoints New Ad Agency to push the "light-hearted" SpelLandet brand in Sweden
Global Gaming’s new online casino brand SpelLandet has recruited an advertising agency to launch its first marketing campaign in Sweden.
The campaign, created and produced by New Ad Agency, will run across TV, radio, print and digital during the next six weeks. The first ad of the campaign can be seen below:
Following the successful launch of Global Gaming’s Ninja Casino, the operator selected New Ad Agency to create a buzz around the launch of SpelLandet, through the slogan “sometimes life is wonderful”.
Chief growth officer at Global Gaming, Alessandro Focardi, said: “After seeing Ninja Casino skyrocket to success, we realised we had a perfect opportunity to capitalise on the market and provide another exciting casino product to our users with the launch of SpelLandet.
“While Ninja Casino offers an exciting and unique experience, SpelLandet builds on the same technology and unique features encompassed with PayNPlay, and takes a different direction, one that is slightly more light-hearted.
“Our tagline ‘sometimes life is wonderful’ sums it up really well – we all deserve a bit of fun and excitement now and then, and we feel SpelLandet can help provide that,” he added.
Global Gaming recorded Q2 revenues of £19.5m, up 133% on the previous year with Ninja Casino accounting for 91% of revenues.
The operator expects to report revenues from SpelLandet in Q318.