Global Gaming launches new affiliate programme

Swedish operator Global Gaming has unveiled a new affiliate programme to help promote its suite of brands, including Ninja Casino, across Europe.

The so-called Global Gaming Affiliates programme will be led Elaine Gardiner, who has more than nine years’ experience within the sector having previously worked for Cherry Group.

The programme currently accepts Swedish and Finnish traffic, with plans to move into new territories and verticals in the future.

Global Gaming’s latest brand, SpelLandet.com, is set to be integrated into the program in the near future.

“We are absolutely thrilled to have launched Global Gaming Affiliates,” said Gardiner.

“It’s a project we’ve been working on tirelessly since I joined the company last year and I’m excited to now deliver the program to the market.

“The new program aims to share the same philosophy of innovation and exceptional service that Global Gaming is known for and we can’t wait to start working with affiliates.”

Global Gaming said the programme would use MyAffiliates tracking software and provide a “high-level service with a tailored approach” to each affiliate partner.

The programme is now live at https://affiliates.globalgaming.com/.

The Malmö-based operator recently acquired a licence in Estonia, and was one of the first companies to apply for a Swedish licence last week.