Grosvenor Casino launches Kambi-powered sportsbook

Grosvenor Casino has unveiled its new online sportsbook product in partnership with sports betting supplier Kambi just in time for the start of Euro 2016.

The Rank Group-owned casino brand’s sportsbook is now live at Grosvenorcasinos.com/sport, following a successful integration of the product into its Bede Gaming platform.

Adam Joseph, director of digital operations for Grosvenor Casinos, said the launch would enable the company to offer customers a more “comprehensive” online experience.

“This is a really exciting time for Grosvenor and the Grosvenor sports betting experience is a key addition to our product set,” Joseph said.

“With the Kambi sportsbook tools, coupled with the capability of the Bede Gaming Management system we will be able to provide a full enhanced betting and gaming experience to our customer base.”

Kristian Nyl?n, CEO of Kambi Group plc, added: “We’re excited to launch the Grosvenor Casinos sportsbook in collaboration with the Bede Gaming management system.

“Going live ahead of the European Championships will empower Grosvenor Casinos to offer their customer base a great sports betting experience and we look forward to working together to make sure the upcoming tournament is a success.”

The launch of the sportsbook comes after Grosvenor Casino successfully completed its migration from OpenBet to the Bede Gaming digital platform earlier this year, which helped it record a 35% increase in like-for-like revenues in its latest financial results.