GVC overhauls PartyCasino brand
Redesign backed by major marketing campaign across UK terrestrial and satellite channels
GVC Holdings has relaunched its PartyCasino brand, with the operator placing an emphasis on “pure player fun”.
Both the brand and product offering have been completely overhauled and a major marketing effort rolled out, including a three-month TV advertising campaign in the UK.
Hundreds of additional new games have been added to the site, alongside new branding, a vibrant colour scheme and a more customer-friendly experience.
GVC said it had committed to “transparency in all promotional offers, an increased focus on handling customer service enquiries and a reduction in account withdrawal times”.
Group head of casino brands, Jon Salmon, commented: “Everything from the look and feel, to the player experience has been improved with a focus on creating something unique in the industry – a lifestyle casino brand that our players can live and breathe.”
The marketing push includes a chance for players to win an exclusive all-expenses paid party in Ibiza, headlined by international DJ sensation Robin Schulz.
The firm extended its deal with NYX Gaming Group in April, to provide more titles to its bwin brand.