GVC upgrades live casino product with new studio
Latvian facility, built in collaboration with Evolution, will service bwin, partypoker and partycasino brands
GVC has launched a new live casino studio, which the firm says is the most significant upgrade to its live product since the acquisition of bwin.party.
Known as The Clubhouse, the new studio is the result of a six-month collaborative project with Evolution Gaming, which will operate the studio, and London-based creative consultancy My Agency.
The Latvian facility will feature an art deco design and contain a dozen blackjack and roulette tables.
The studio has also been specifically designed to accommodate GVC’s multi-brand offer and will provide live table games to bwin, partypoker, partycasino and selected B2B partners.
The Clubhouse also introduces a new feature GVC says is unique in the live casino market called ‘windows on the world’, where players can play hands in a variety of exotic settings.
GVC’s head of Live, Oliver Bartlett, said: “We created The Clubhouse to address the challenge of catering for multiple brands from a single private studio.
“The addition of the windows allow us to take our studio anywhere in the world, something brand new in the industry. This is the first of a number of new innovations we have in the pipeline, maintaining our position as a market leader in Live Casino.”
GVC’s chief product officer Liron Snir added: “We have spent much of the last year improving the breadth and depth of our casino product suite, adding hundreds of new games to our line-up.
“While this has been happening, we have also been focused on bringing a similar level of improvement to our live offer. With The Clubhouse, we have done just that and we now have a service that is at the cutting edge of the industry.”