GVC boosts casino portfolio with Microgaming and iSoftBet deals
Agreements represent operator's strategy to better complement bwin.party's in-house developed content
GVC Holdings continues to expand its third-party content portfolio after securing deals to offer games from both Microgaming and iSoftBet across the Group’s recently-acquired bwin.party brands.
The deal with Microgaming will see GVC’s bwin, partycasino and partypoker brands integrate the supplier’s Quickfire product suite in Spain, Belgium and Bulgaria in the coming weeks.
“This is an important supply deal for us that will significantly enrich the quality of our games portfolio in the Spanish, Bulgarian and Belgium markets,” Liron Snir, GVC’s chief product officer, said.
“Signing a marquee name like Microgaming is a major boost to our positioning in these key strategic territories and is transformative to our casino portfolio,” he added.
Loraine Schoevers, director of Prima Networks, powered by Microgaming, added: “Building on our extensive work with other operators in these jurisdictions, this is an exciting development for all concerned, not least the players, who will soon be able to enjoy a more diverse selection of quality online slot games.”
Furthermore, GVC signed a multi-year agreement to integrate iSoftBet’s HTML5 and slot games for its bwin, Sportingbet, CasinoClub and partycasino brands.
More than 40 games will be made available to dot.com and regulated markets, including Spain and Italy.
The deals are the latest in a number of third-party agreements GVC has struck since it took over bwin.party in February 2016, with Yggdrasil, NetEnt, Evolution and PlayNGo all added to the Group’s network of suppliers.