GVC’s Rob Fell to lead launch of NetEnt content aggregation platform
Former GVC director of product took up new role earlier this month
GVC’s former director of product, Rob Fell, has joined NetEnt to oversee the launch of the provider’s new content aggregation platform, NetEnt Connect.
Fell took up the role of director of NetEnt Connect earlier this month, after nearly three years with GVC in various product and casino roles.
According to a company statement, Fell will be responsible for ensuring NetEnt Connect is the “go-to platform for game studios and operators”.
“NetEnt Connect is vitally important for NetEnt’s future growth and position in the market,” said Fell.
“While there are other aggregators and platforms already in the market, NetEnt is excited to be building a product that can offer something new and exciting to the market.”
Fell said the initial priority was getting beta partners live and then tweaking and perfecting the product before a wider launch.
Rob Fell
Therese Hillman, NetEnt CEO, added: “NetEnt Connect is a hugely significant new product for NetEnt and Rob’s appointment will establish and drive this area of strategic importance.
“His experience of leading teams and project delivery across a multitude of areas will be invaluable to ensuring NetEnt Connect becomes a market leading offering.
“We are excited by Rob’s appointment and are delighted to welcome him to the management team,” she added.
NetEnt has been undergoing a period of transformation following a run of slower growth at the business.