HappyHour leads new funding round for female-focused startup Betty
Industry VC firm pledges support to Ontario-licensed igaming operator to fuel potential expansion into the US
Betty has secured another capital injection after industry VC HappyHour led a seed extension to support the female- and casual player-focused startup.
HappyHour spearheaded the investment and was joined by other partners such as industry veteran Seth Young, angel investor Mark Mariani, Endzone Media and Milwaukee Venture Partners.
The latest funding comes months after Betty secured $5m in a round led by Karlani Capital.
HappyHour said it had chosen to invest in Betty due to its “unique positioning, proprietary platform and experienced management team”.
Betty will use the capital to fund its expansion into North America outside of its Ontario heartlands.
Robin Reed, HappyHour managing partner, said: “We are excited to be leading Betty’s seed extension in order to support the company’s growth plans.
“The management team at Betty.ca is strong, and we believe that they are well-positioned to succeed in the North American market.
“Combining their operational know-how and proprietary technology with our product expertise, we hope to help Betty.ca expand its reach and bring its unique gaming experience to a wider audience.”
Justin Park, Betty CEO, commented: “Robin Reed and the HappyHour team are arguably some of the best igaming VCs in the world right now.
“With their expertise, Betty will be propelled towards our mission of becoming a top offering in North America, with entertainment and inclusivity as its cornerstones.”