Harry Lang launches gambling marketing consultancy
Former Pinnacle executive launches Brand Architects to help gaming operators with branding and PR
Former Pinnacle marketing executive Harry Lang has launched his own gaming marketing agency called Brand Architects.
Lang left his position as marketing director at Pinnacle in December 2017, having worked in the industry since 2010 where he started out with WMS Gaming.
Since then, Lang has occupied similar roles at bwin and the Rank Group’s Mecca Bingo brand.
Lang said his new venture, Brand Architects, will offer gaming operators and B2B providers a range of services to facilitate the development of their brands and fine tune their PR capability.
“Marketing often gets a bad rep as a money drain for operators and B2B providers alike and sometimes this accusation is valid,” Lang said.
“I’m looking to offer KPI driven brand development, channel marketing and PR consultancy to the gaming industry that won’t come with nose bleed costs.”
Lang’s new firm can be found at brandarchitects.info.