Hero Gaming targets new markets with "no fuss" casino brand
SimpleCasino brand is now live on Malta licence with Regily-designed sign-up flow
Hero Gaming has launched a new “no fuss” casino brand on its proprietary platform called SimpleCasino.
The new concept has a similar look to the firm’s existing Speedy Casino brand, but will be targeted more globally at markets such as Germany, as well as potentially Asia on a separate licence at a later date.
SimpleCasino will also have traditional registration rather than Trustly’s PayNPlay process, with the underlying BankID payment system less common in the target markets.
In a bid to smooth the SimpleCasino registration process, Hero Gaming has partnered has Swedish registration firm Regily.
Speaking to EGR after the launch, Hero Gaming founder Georg Westin hailed the opportunities for the “simple” concept, particularly in Asia where Hero has been present for three years with its Casitabi brand.
The product will use an MGA licence for markets such as Germany, as well as a Curacao licence for Japan at a later date.
Westin said in a Linkedin post: “Hero Gaming is launching its next big brand www.simplecasino.com where we take the incredible success of the Paynplay brand Speedy to the rest of the world with same smooth ride for the players but with a Regily signup flow and easy to use wallet!”
The company in July had its Swedish licence extended to three years following a court ruling.