HooYu launches re-usable digital identity software
New product stores verified ID credentials in a smartphone app protected by biometric and PIN code access
HooYu has released a digital identity service that provides its customers with a re-usable digital ID to instantly complete age and identity verification processes.
According to HooYu, an individual is asked to provide personal information 18 times a year on average, including while accessing adult services such as gambling.
HooYu ID is designed to give consumers an option of creating a digital ID to assert their identity either online or in the real world.
The software stores verified identity credentials in an app on a user’s smartphone, where the validated identity evidence is encrypted on the device and protected by biometric and PIN code access.
The user’s identity details are then stored cryptographically on the app, which HooYu cannot access.
Gaming operators that may need to check identity for age verification or financial crime purposes are issued with an identity report when the consumer grants permission via the app.
“This not only creates a smoother customer journey, but helps operators to build a single customer view to make better affordability decisions,” said HooYu marketing director David Pope.
This new service comes as the UK government prepares to launch a digital identity trust framework to encourage UK consumers to build and manage their own digital identity.