Ihre Consulting appoints new marketing director
Former Pocket Kings affiliate manager joins to develop relationships with new and existing clients.
Ihre Consulting has appointed former Pocket Kings affiliate manager Tomas Eliasson as its marketing director.
Eliasson previously held affiliate marketing positions at Betsson, Poker Host, Stan James and Ladbrokes, and left Pocket Kings in September 2010 after two years with the company. He has been recruited to establish relationships with potential customers and strengthen ties with existing clients, which include Ladbrokes, 888, Referback and myBet.com.
Ihre Consulting founder Edward Ihre commented that he was “very pleased” to have hired Eliasson:
“With Tomas on the team, we have secured even more important relationships within our industry and someone talented to connect the dots and make deals happen,” Ihre said.
The Swedish firm was founded in March 2010, and provides affiliate marketing and gaming product management services. Ihre Consulting signed a deal with affiliate portal CasinoTube to broker deals with its operator partners last year, with PartyCasino and 888 among the first partners to finalise agreements.