IMG Arena inks new partnership with German Football Association for data and streaming rights
The deal will see the data supplier cover streaming and data rights for all 63 DFB-Pokal matches next season
IMG Arena has signed a multi-year partnership deal with DFB GmbH & Co. KG, the marketing and commercial division of the German Football Association (DFB).
This partnership will cover streaming and data rights for the DFB-Pokal next season and expands upon the firm’s current partnership with DFB, which includes betting data rights for the 3. Liga and Frauen-Bundesliga.
The DFP-Pokal has 64 teams competing within it and includes current holders RB Leipzig and 20-time champions Bayern Munich.
Mark Wrigley, senior director of rights at IMG Arena, said: “We are proud to announce this expanded partnership with one of the most prestigious federations in sport. The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”
Dr Holger Blask, MD of the DFB GmbH & Co. KG, added: “IMG Arena is a leader in sports data distribution across multiple sports and sectors. We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets.”
With his expansion, IMG Arena has bolstered its existing football partnership portfolio, which includes the like of the FA, SPFL, the Dutch Eredivisie and Belgian Pro League.