IMG Arena to launch official ATP virtual tennis product
Supplier expands its existing partnership with ATP Media in reaction to coronavirus
IMG Arena will launch a virtual tennis product in partnership with ATP Media to fill the void after the ATP Tour was suspended due to the coronavirus outbreak.
The launch of the virtual product sees IMG and ATP expand their longstanding relationship and marks the first time they have released a virtual sports offering.
The product will go live in April and will feature official logos and tournament names licensed from ATP.
Mark Webster, ATP Media CEO, said: “This is a landmark agreement for ATP Media at a challenging time. We are excited to be working with IMG Arena to deliver fans around the world innovative content and new ways to enjoy their favourite tennis tournaments.”
Freddie Longe, IMG Arena MD, added: “ATP Media are one of the most progressive and forward-thinking media companies – we are delighted to partner with them to launch the world’s first officially branded virtual tennis product.”