Income Access launches US-facing social gaming network
Industry's largest social gaming brands join network in bid to acquire player traffic
Income Access has launched a US-facing affiliate network for social gaming operators, designed to provide members access to previously unmonetised traffic.
The Social Gaming Network aims to align Income Access’s marketing partners, which currently have large volumes of unmonetised US traffic, with social gaming brands requiring new player acquisition sources.
The affiliate network and egaming marketing business said it has agreed to terms with some of the largest social gaming studios and brands in the business, however it was unable to name specific companies at the time of writing.
Once integrated into the network, social brands will be able to tap into some of the gaming sector’s largest marketing partner sites and track all traffic and transactions linked to their products.
“By creating this opportunity for both social gaming operators and affiliates, Income Access is bridging the gap between two innovative and commercially successful industries,” said Nicky Senyard (pictured), CEO and co-founder of Income Access.
“With the new network we have created a space where marketing partners are able to send previously idle US traffic to the best and biggest social gaming brands not only in the US, but also in the world,” she added.
“We are very interested to see what crossover there is going to be between regulated real-money and social gaming traffic and where real-money traffic will exhibit higher conversion rates in social.”