Interwetten preps marketing push as revenues rise 7%
Austrian operator targets World Cup customer acquisitions as it ramps up marketing spend in core markets
Interwetten has reported a 7% increase in revenues to 11.1m for Q1 2014 as it looks to increase its marketing activity in the run-up to this summer’s World Cup.
The growth, which the operator said would have reached 11% had it not been for last year’s withdrawals from Belgium and Greece, comes on the back of a 7% rise in 2013’s full-year revenues.
The operator now plans to market heavily around the World Cup after having boosted its budget by 28% and this morning the Schleswig-Holstein licensed operator announced it had tied-up a deal with German football magazine Kicker.
The deal comes as Interwetten also kicked-off a TV advertising campaign with German TV channel Sport1 in recent weeks in a bid to increase its exposure in core markets.
“The plan is to make good use of the high waves stirred by the football World Cup and dive head on into autumn and the coming year,” Werner Becher, Interwetten speaker of the board, said.
“The fact that we are ahead of budget plan with respect to growth and EBITDA, despite of drastically increased marketing expenditure, proves that our strategy can’t be all that wrong,” he added.
The operator also revealed that sportsbook mobile turnover had now reached 40% following the release of its new mobile product in Q1 and expects this figure to reach new heights during the World Cup.
Earlier this year, Interwetten released new interwetten.com and iwcasino.com sites on both desktop and mobile, with the latter now including 80 new casino games and the company’s complete sports betting offering.