Interwetten records 9% H1 revenue growth
Austrian sportsbook sees top line increase in spite of external factors as new website launch nears
Interwetten has posted a 9% year-on-year rise in revenue to 19.7m during H1 2013 despite operating in “challenging market conditions”.
Net-profit more than doubled during the six-month period from 1m for the whole of 2012 to 2.2m in H1. It said it was pleased with the results as it attempted to offset the effects of a new 5% turnover tax in Germany and its forced market exit from Greece.
The firm attributed the growth to an increase in its live betting offer as well as the implementation of new CRM processes and software.
Elsewhere, a strong mobile performance, where revenue doubled due to its Q1 mobile casino launch, also had a positive impact, while the firm stated 40% of all sports bets were placed via a mobile device.
The company is working on a re-launch of its interwetten.com and iwcasino.com websites for Q1 2014 which, as well as new designs, will include a range of new features.
“Needless to say, we are very pleased with the achieved results,” said Interwetten CEO Werner Becher. “These figures prove that the strong focus on our competitive edge and a high-value product achieves results even under the most challenging market conditions.”
In January, the operator signed up to receive data from IMG Media , a division of sports rights and media group IMG Worldwide, for events on the ATP and WTA tennis tours.